Capital Compass

The Founder’s Guide to Understanding, Managing, and Multiplying Capital

Most MSME founders work hard, grow their sales, and build their teams, yet still struggle with money. Cash flow stays tight, capital feels insufficient, and growth becomes unpredictable. This happens because very few entrepreneurs truly understand how money behaves inside a business.

Capital Compass changes that.

Written by Rithwinn Sivaprakash, after consulting more than 700 Indian MSMEs, this book simplifies the financial realities entrepreneurs often misunderstand, ignore, or learn only after facing heavy losses. It becomes your practical guide to managing capital, improving cash flow, and making smarter financial decisions that support long term growth.

This is not a finance textbook.

It is a ground level financial playbook curated for Indian MSMEs.

What You Will Learn About Capital, Cash Flow, and MSME Finance

A deeply practical exploration of how money really moves in a business. Inside, you will learn:

• Why cash flow is not profit and why this difference determines survival

• How to use debt strategically and safely for growth

• How to protect capital from cash burn and delayed customer payments

• How to plan a founder’s 10 year capital roadmap

• How to raise money without giving equity

• How to build a financial system that scales with your business

• How to prevent hidden capital leaks and structural financial mistakes

Each chapter turns complex financial concepts into simple actions that founders can apply immediately.

Who Should Read This Book?

Entrepreneurs, MSME founders, business owners, startup leaders, managers, and anyone who wants to understand business finance without jargon.

If you want your business to become financially strong, predictable, and growth ready, Capital Compass is your non negotiable guide.

Why Capital Management Determines MSME Success

Businesses do not fail because sales are low.

They fail because capital is mismanaged.

When founders understand capital correctly, they make better decisions, reduce stress, avoid debt traps, manage vendors smarter, structure payments properly, and grow with confidence.

Capital Compass gives you the financial clarity and control every MSME needs but rarely has access to.

If you want to master money, not just earn it, this book becomes your compass for the next decade of growth.