Financial Mastery

The Founder’s Guide to Understanding Money, Controlling Cash Flow, and Building a Financially Disciplined Business

Most MSMEs do not struggle because of low sales.

They struggle because the founder has no clear financial system. Expenses rise silently, cash flow becomes unpredictable, profitability fluctuates, and the business stays stuck in survival mode year after year.

Financial Mastery helps you fix that.

Written by Rithwinn Sivaprakash, this book is a practical, ground-level guide to understanding business numbers, creating financial discipline, and bringing predictability into your company’s money movement. It is based on real insights from 700 plus Indian MSMEs and years of consulting across industries.

This book teaches you the financial behaviour successful founders follow and the mistakes struggling entrepreneurs keep repeating without realising.

What You Will Learn About Cash Flow, Profitability, and Financial Discipline

Inside Financial Mastery, you will learn:

• Why most founders misread their finances and take reactive decisions

• How to build a cash-flow-first business instead of a profit-only business

• How to track, control, and reduce hidden expenses

• How to prevent receivable traps that destroy cash flow

• How to structure payments, vendors, and payouts

• How to build budgeting habits that guide decision making

• How to read and understand business numbers with clarity

• How to stop emotional spending inside the business

Each chapter converts complex financial ideas into simple, founder-friendly insights you can implement immediately.

Who Should Read This Book?

Entrepreneurs, MSME founders, managers, finance beginners, students, and anyone who wants to understand business finance without jargon or theory.

If you want your business to become cash-rich, financially stable, and growth-ready, Financial Mastery is a must-read.

Why Financial Clarity Determines MSME Success

Businesses do not collapse because of a bad month.

They collapse because founders operate without financial visibility.

When you understand how money moves, where it gets stuck, and how to control it, your business becomes predictable, profitable, and much easier to scale.

Financial Mastery gives you the financial intelligence and discipline every founder needs to grow with confidence.

If you want your business to stop surviving and start compounding, this book gives you the roadmap.